Our Story
From Pink City. With Love.
A small workshop, a big dream, and threads that tell stories.
We started with onelittle shop. Now we ship the world.
Founded by Puja Singh, AP Fashions was born from a family that ran a textile shop on Jaipur's Hawa Mahal Road for three generations. Puja watched mass-market fashion erode the craft she loved.
AP Fashions was built to flip the script — partner directly with artisans, cut out middlemen, pay fairly, and bring royal-quality pieces to a new generation that values story as much as style.
What we stand for
Heritage First
Every motif on our pieces traces back to a workshop in Jaipur with 100+ years of craft.
Slow, Not Mass
We make small batches. No fast fashion, no excess inventory headed to landfill.
Fair To Hands
Our 300+ artisan partners earn 2.4× minimum wage. We meet them. We pay on time.
Our journey
2018
AP Fashions opens a single store on Hawa Mahal Road.
2020
We go online. 12 artisan families. 300 pieces sold in month one.
2023
First international order. Now shipping to 41 countries.
2026
300+ artisans. 12,000 happy customers. The story continues.